Before we do anything else, we need to properly understand your book and work out who’s actually going to buy it. We look at your genre, what makes your book different from others, and who your ideal readers are, their age, interests, what they read online, what similar books they’ve enjoyed. We also check out comparable titles to see what’s already working in your market. This research isn’t just box-ticking, it shapes everything we do afterwards. There’s no point marketing to everyone when we should be focusing on the people who’ll genuinely love your book.
Once we know who we’re targeting, we build a proper marketing plan for your book. This means deciding which platforms make sense (Amazon, social media, book blogs, email), setting a realistic budget, and mapping out your launch timeline. We figure out if paid ads are worth it for your book or if organic strategies would work better. For Amazon, we optimise your listing with a compelling description, the right keywords, and proper categories. You’ll get a clear plan outlining what we’re doing, why we’re doing it, and what results we’re aiming for. No vague promises or marketing waffle.
Successful launches don’t just happen, you need to build excitement beforehand. We start marketing weeks before your release date, creating anticipation through social media teasers, getting advance copies to book bloggers and reviewers, and reaching out to your existing audience if you’ve got one. We might set up pre-orders, contact book influencers in your genre, and line up launch day promotions. The idea is to have people actually waiting for your book when it comes out, rather than releasing it into complete silence and hoping someone notices. Early momentum makes a massive difference.
Launch week is absolutely critical, especially on Amazon where early sales push your book up in search results. We run coordinated campaigns across everything during launch, Amazon ads, social media announcements, email blasts, outreach to book communities, maybe promotional pricing if it makes sense. We watch your book’s performance constantly and adjust what we’re doing based on what’s actually working. The goal is to generate enough sales and reviews to trigger Amazon’s recommendation algorithms so your book starts getting shown to more readers organically. This concentrated push gives you the best possible start.
Marketing absolutely doesn’t end after launch week, that’s when the real work starts. We keep promoting your book through ongoing campaigns: regular social media posts, targeted ads, reaching out to more reviewers, submitting to promotional sites like BookBub, exploring collaborations with other authors in your genre. We also keep an eye on your Amazon ranking and reviews, responding to feedback and tweaking our approach based on what’s generating sales. Steady, consistent promotion over months builds sustainable success rather than a quick spike that disappears. It’s a marathon, not a sprint.
Throughout everything, we track what’s working and what’s a waste of time and money. We analyse your sales data, ad performance, social media engagement, and review growth to see which tactics are delivering and which aren’t. Then we adjust, maybe Facebook ads are rubbish but Instagram’s brilliant, or perhaps your book’s finding audiences we didn’t expect and should focus on. We send you regular reports showing what we’ve done, what results we’ve got, and what we think should happen next. Marketing changes constantly, so we adapt our approach to keep your book visible and selling.
Reaching Readers Wherever They Spend Their Time
We publish books across major platforms, including Amazon KDP, IngramSpark and other global distributors. Whether you choose print, eBook or both, we guide you in selecting the right format and publishing route for your goals.
We provide developmental editing, line editing, copy editing and proofreading, depending on what your manuscript needs. Our editors improve structure, language and accuracy while keeping your tone and message intact.
We offer ghostwriting support across all genres, including fiction, non-fiction, autobiographies, business books, self-help, academic work and children’s stories. Our writers shape your ideas into clear, well-written manuscripts through structured collaboration.
We design covers for fiction, non-fiction, academic books and children’s titles in both print and digital formats. From illustrated concepts to clean typographic styles, our designers create covers that suit your genre and audience.
We format books for novels, academic texts, children’s books and non-fiction titles. Our layouts are prepared for paperback, hardback and eBook versions, ensuring your content meets platform and printing requirements.
We help promote your book through launch planning, online listings, author branding and targeted campaigns. Our strategies focus on visibility across digital platforms while helping you reach the right readership for your genre.
Ireland Publishing House helped me turn my thoughts into a well-researched, well-organized non-fiction book. They made sure that the tone and structure matched what I had in mind, and the final product was great. The process was smooth and worked well with others, and I’m sure my book is ready to be published.
It was a pleasure to work with Ireland Publishing House to write my fiction book. Their team really got the heart of my story and made it come to life in a way I never would have thought possible. The end result was better than I had hoped for.
Ireland Publishing House made the book publishing process clear and manageable. Every step was explained thoroughly, allowing me to make informed decisions. Their organised approach and attention to quality gave me confidence that my book was being handled with care and professionalism.
I engaged Ireland Publishing House for ghostwriting services and found the experience highly professional. The team took time to understand my ideas and writing style, ensuring my voice was preserved. Communication was consistent throughout, and the final manuscript was clear, structured, and well written.
I had my non-fiction proofread by them really polished my book.
I had an amazing experience working with Ireland Publishing House for my book’s ghostwriting. Their team captured my voice perfectly and delivered a beautifully written manuscript. The process was smooth, and they kept me updated every step of the way. Highly recommend their professional service for any author!
I worked with this company for my book publishing and I am very happy with their service.
I partnered with Ireland Publishing House for my children’s book project and was very impressed. The illustrations and layout were engaging and age-appropriate. They delivered high-quality results while maintaining creative consistency. The final book exceeded my expectations.
Absolutely, and most successful authors do. Marketing a book properly requires specific skills, platform knowledge, and significant time that most authors simply don’t have whilst also writing their next book. At Ireland Publishing House, we offer professional book marketing services for authors who want expert help promoting their work. We handle everything from Amazon optimisation and social media campaigns to blogger outreach and paid advertising. You stay focused on writing whilst we focus on getting your book in front of readers. Hiring a professional marketer isn’t admitting defeat, it’s recognising that marketing is a full-time job requiring expertise you’ve probably not developed whilst focusing on being an author.
Publishing costs depend entirely on which route you choose and what services you need. Self-publishing through Amazon can technically be free if you do everything yourself, but most authors invest €500-€1,000 for basic services like cover design and formatting. Comprehensive publishing packages with professional editing, design, marketing, and distribution typically range from €2,000-€5,000. Traditional publishers don’t charge upfront fees but take a much larger percentage of your royalties. At Ireland Publishing House, we offer transparent pricing based on your specific needs during a free consultation. We’ll recommend what your book actually requires rather than upselling services you don’t need, and explain exactly what you’re paying for.
If you want people to actually read your book, yes. Here’s the reality: thousands of books get published every single day. Without proper marketing, yours will disappear into the void regardless of how brilliant it is. Professional book marketers know which strategies work for different genres, how to target the right readers, and how to avoid wasting money on tactics that don’t convert. Could you learn marketing yourself? Sure, but it’ll take months of expensive trial and error whilst your book sits unsold. At Ireland Publishing House, we’ve marketed dozens of books across various genres, so we already know what works. The investment pays for itself if it means your book actually finds readers instead of collecting digital dust.
Amazon offers several book-related services. Kindle Direct Publishing (KDP) is their self-publishing platform where authors can publish ebooks and paperbacks for free, handling distribution and sales. Amazon also provides printing through their print-on-demand service, marketing tools like Amazon Ads, and distribution to millions of readers worldwide. They take a percentage of each sale rather than charging upfront fees. At Ireland Publishing House, we help authors navigate Amazon’s services properly, optimising your book listing, setting competitive pricing, choosing the right categories and keywords, and running effective Amazon ad campaigns. Amazon’s services are powerful, but knowing how to use them effectively makes the difference between a book that sells and one that doesn’t.
Yes, but it’s not easy and most authors don’t earn much. The reality is that a tiny percentage of authors make serious money whilst the majority sell fewer than 100 copies total. Success on Amazon requires a professionally published book, strategic marketing, competitive pricing, positive reviews, and often multiple books building a backlash over time. Genre matters too, romance and thriller authors often do better than literary fiction. At Ireland Publishing House, we help authors approach Amazon realistically. We optimise your listing, run targeted campaigns, and build visibility, but we won’t promise you’ll make thousands. Some of our authors earn steady supplementary income; others use their book for credibility rather than profit. It’s possible to make money, just don’t quit your job expecting bestseller riches.
Start by optimising your Amazon listing if you’re selling there, compelling description, professional cover, relevant keywords, and proper categories. Build an author platform through social media, focusing on one or two platforms rather than spreading yourself thin. Reach out to book bloggers and reviewers in your genre for honest reviews. Consider targeted advertising on Amazon, Facebook, or BookBub once you’ve got a few reviews. Email your existing network about your book without being pushy. Join reader groups and author communities to connect with potential readers. At Ireland Publishing House, we handle all of this for authors who’d rather focus on writing their next book whilst professionals handle the marketing side properly.
We guide you through the publishing process in clear, simple steps, so you always know what is happening and what comes next. Your work is kept fully confidential, your feedback is taken seriously, and nothing moves forward without your approval. Our role is to remove confusion, protect your work, and make sure your book is completed properly and professionally.
